July 2023 – Present
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As a designer at TJ Maxx, I have worked on nearly all marketing platforms- site, email, retail, and social. I have been a part of rebrands large and small, rooted in both consumer knowledge and competitive studies. On the digital team I have designed site banners, landing pages and navigational tools. I have designed emails that are sent to millions of customers to drive sales. I have designed two in store packages that were displayed in stores nationwide for Summer 2024 and Spring 2025. On the social team I have produced organic content inspired by what’s in store at the current time. Paid projects involve storyboarding and editing professional video content.
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I balance projects most on a weekly schedule, sometimes trending turnarounds in a day, and also seasonal campaigns that are meticulously concepted for months. I have experience in the studio from each stage- the walkthroughs, fittings, and production.
retail print work
designs used in all retail stores for Summer 2024
Spring 2025
emails
spanning all seasons and retail categories
site banners
spanning all seasons and landing destinations
organic social
capture, style, edit and post tiktok and instagram content
paid social
concepted, shadowed shooting, storyboarded and oversaw creation