July 2023 – Present
-
As a designer at TJ Maxx, I have worked on nearly all marketing platforms- site, email, retail, and social. I have been a part of rebrands large and small, rooted in both consumer knowledge and competitive studies. On the digital team I have designed site banners, landing pages and navigational tools. I have designed emails that are sent to millions of customers to drive sales. I have designed two in store packages that were displayed in stores nationwide for Summer 2024 and Spring 2025. On the social team I have produced organic content inspired by what’s in store at the current time. Paid projects involve storyboarding and editing professional video content.
-
I balance projects most on a weekly schedule, sometimes trending turnarounds in a day, and also seasonal campaigns that are meticulously concepted for months. I have experience in the studio from each stage- the walkthroughs, fittings, and production.
emails
spanning all seasons and retail categories
site banners
spanning all seasons and landing destinations
organic social
tiktok and instagram